Product news | AppsFlyer https://www.appsflyer.com/ja/product-news/ Attribution Data You Can Trust Wed, 20 Nov 2024 11:01:23 +0000 ja-JP hourly 1 https://wordpress.org/?v=6.5.5 https://www.appsflyer.com/wp-content/uploads/2020/07/favicon.svg Product news | AppsFlyer https://www.appsflyer.com/ja/product-news/ 32 32 Salesforce integration within AppsFlyer Data Collaboration Platform https://www.appsflyer.com/ja/product-news/salesforce-integration-within-appsflyer-data-collaboration-platform-2/ Wed, 20 Nov 2024 11:01:21 +0000 https://www.appsflyer.com/?post_type=product-news-item&p=450601 With the click of a button, enhance collaboration with commerce media networks by directly joining data from Salesforce with your omnichannel campaign data, measurement data, and first and third-party audiences data. Leverage this feature to build segmented campaigns and uncover unparalleled business opportunities.

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]]> With the click of a button, enhance collaboration with commerce media networks by directly joining data from Salesforce with your omnichannel campaign data, measurement data, and first and third-party audiences data. Leverage this feature to build segmented campaigns and uncover unparalleled business opportunities.

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]]> Data Collaboration Platform audience activation and commerce media enhancements https://www.appsflyer.com/ja/product-news/data-collaboration-platform-audience-activation-and-commerce-media-enhancements-2/ Wed, 20 Nov 2024 11:00:30 +0000 https://www.appsflyer.com/?post_type=product-news-item&p=450597 This massive release enables flexible and user-friendly capabilities for brands and commerce media networks to build targeted and customized audiences, designed to fit their goals, whether those be acquisition, retention, upsell or beyond. This release also enables ease of use through many built-in partner connections and cloud data services.

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]]> This massive release enables flexible and user-friendly capabilities for brands and commerce media networks to build targeted and customized audiences, designed to fit their goals, whether those be acquisition, retention, upsell or beyond. This release also enables ease of use through many built-in partner connections and cloud data services.

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]]> Google DMA-ready SDK release https://www.appsflyer.com/ja/product-news/google-dma-ready-sdk-release/ Mon, 11 Nov 2024 11:53:43 +0000 https://www.appsflyer.com/?post_type=product-news-item&p=450001 AppsFlyer is supporting the new Google EU consent policy with a new SDK release.

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]]> AppsFlyer is supporting the new Google EU consent policy with a new SDK release.

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]]> Multi-app in the Overview dashboard https://www.appsflyer.com/ja/product-news/multi-app-in-the-overview-dashboard/ Mon, 11 Nov 2024 11:52:31 +0000 https://www.appsflyer.com/?post_type=product-news-item&p=449998 Select up to three apps in your Overview dashboard to see joint overall data, for an easier analysis and smarter decision-making across platforms and titles. Enjoy another step towards a more flexible overview dashboard. And don’t forget to hit “Save” once you choose multiple apps, if you wish to save this app selection view.

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]]> Select up to three apps in your Overview dashboard to see joint overall data, for an easier analysis and smarter decision-making across platforms and titles. Enjoy another step towards a more flexible overview dashboard. And don’t forget to hit “Save” once you choose multiple apps, if you wish to save this app selection view.

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]]> Remerge partner metrics added to Creative Optimization https://www.appsflyer.com/ja/product-news/remerge-partner-metrics-added-to-creative-optimization/ Mon, 11 Nov 2024 11:51:45 +0000 https://www.appsflyer.com/?post_type=product-news-item&p=449996 Our Creative Optimization solution now includes Remerge partner metrics, bringing upper funnel insights to enhance the measurement and optimization of creative assets. With metrics like impressions, clicks, conversions, and cost, users can gain valuable data-driven insights to refine their creative strategy and improve campaign performance.

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]]> Our Creative Optimization solution now includes Remerge partner metrics, bringing upper funnel insights to enhance the measurement and optimization of creative assets. With metrics like impressions, clicks, conversions, and cost, users can gain valuable data-driven insights to refine their creative strategy and improve campaign performance.

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]]> Adding new conditions to Protect360 Validation Rules https://www.appsflyer.com/ja/product-news/adding-new-conditions-to-protect360-validation-rules/ Mon, 11 Nov 2024 10:56:31 +0000 https://www.appsflyer.com/?post_type=product-news-item&p=449992 We’ve added more ways to help validate and block installs and in-app events in case specific conditions aren’t met within the following data points:

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]]> We’ve added more ways to help validate and block installs and in-app events in case specific conditions aren’t met within the following data points:

  • User Agent condition
  • Carrier condition
  • IP Address condition

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]]> Google Ads offline conversion API for PC and console https://www.appsflyer.com/ja/product-news/google-ads-offline-conversion-api-for-pc-and-console/ Mon, 11 Nov 2024 10:55:42 +0000 https://www.appsflyer.com/?post_type=product-news-item&p=449990 This new addition means you can use Google Ads web campaigns to promote apps on PC and console platforms with attribution, using cross-platform landing pages or direct attribution links. In addition, you may also use Google Ads offline conversions API postbacks to measure and optimize campaigns on non-mobile platforms.

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]]> This new addition means you can use Google Ads web campaigns to promote apps on PC and console platforms with attribution, using cross-platform landing pages or direct attribution links. In addition, you may also use Google Ads offline conversions API postbacks to measure and optimize campaigns on non-mobile platforms.

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]]> Raw data export and raw data pull API support for CTV, PC and console platforms https://www.appsflyer.com/ja/product-news/raw-data-export-and-raw-data-pull-api-support-for-ctv-pc-and-console-platforms/ Mon, 11 Nov 2024 10:55:04 +0000 https://www.appsflyer.com/?post_type=product-news-item&p=449988 Raw Data export and Raw Data Pull API now support CTV, PC, and console platforms for greater visibility of marketing performance across all platforms.

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]]> Raw Data export and Raw Data Pull API now support CTV, PC, and console platforms for greater visibility of marketing performance across all platforms.

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]]> DV360: support for re-engagement attribution https://www.appsflyer.com/ja/product-news/dv360-support-for-re-engagement-attribution/ Mon, 11 Nov 2024 10:54:23 +0000 https://www.appsflyer.com/?post_type=product-news-item&p=449986 Re-engagement attribution is supported for existing users in the Google Marketing Platform – Display & Video 360 (DV360) integration.

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]]> Re-engagement attribution is supported for existing users in the Google Marketing Platform – Display & Video 360 (DV360) integration.

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]]> Text-based visual element search in Creative Optimization AI https://www.appsflyer.com/ja/product-news/text-based-visual-element-search-in-creative-optimization-ai/ Mon, 11 Nov 2024 10:53:34 +0000 https://www.appsflyer.com/?post_type=product-news-item&p=449984 By harnessing AI NLP (Natural Language Processing) capabilities, you can now easily search and locate specific elements using simple text search methods. This advanced feature, analyzing hundreds and thousands of visual elements, eliminates the limitations of traditional filters, enabling users to pinpoint and optimize the desired visual elements effectively. With the automation of manual tagging […]

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]]> By harnessing AI NLP (Natural Language Processing) capabilities, you can now easily search and locate specific elements using simple text search methods. This advanced feature, analyzing hundreds and thousands of visual elements, eliminates the limitations of traditional filters, enabling users to pinpoint and optimize the desired visual elements effectively. With the automation of manual tagging processes, our customers can now experience a seamless onboarding experience.

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