Reports & guides
Read the 2025 Ramadan trends report for data-backed actionable insights on how to optimize and maximize your campaign performance during this period.
Reports & guides
Uncover the key trends in ad spend, revenue, UA, and creative that defined 2024 and understand how these may impact the outlook for 2025.
Reports & guides
Gain key insights into app marketing trends across sub-Saharan Africa in 2024 including the impact of Google search and growth opportunities.
Reports & guides
In the 2024 edition of the State of app marketing Asia, read about the key trends and insights impacting the app marketing ecosystem in APAC.
Reports & guides
2023 appeared to be a year of modest growth. However, this calm exterior is misleading. Beneath the surface, significant shifts were taking place.
Reports & guides
Read the State of eCommerce 2024 edition for the latest trends and insights into buying patterns and future predictions for retail media and AI.
Reports & guides
Read the first data report on creative ads. Find out about AI-driven performance analysis and hear from leading experts at TikTok and SciPlay.